A 'dragon' getting a high fest too

Due to its annual fest, the western Swedish port of Goteborg, extended recognized for commerce and fishing, has already established around the new existence just like a center of culture, art and film.FelleniusMikael Fellenius, Goteborg's lately hired Boss, was only a teenager when the popular festival situated inside the western Swedish seaboard city launched in 1978.A typically trained percussionist, Fellenius, 49, stood a career just like a professional music artist, getting fun using the Goteburg Symphony Orchestra just before getting an Master of economic administration and switching to purchase, marketing and treatments for cultural endeavors.Getting a masters from Goteborg U. in fine arts additionally to a different from Cincinnati U.'s College-Conservatory of Music, Fellenius brings with him a comprehensive base of financial and cultural experience.Fellenius, who needed over from Asa Bernio, who left in September after 17 years to helm the organization treatments for the Goteborg Book Fair, will probably strengthen sponsorship and widen company participation inside the festival, but states the artistic concept will stay.InchThis edition will run normally, but from next season we plan a completely new vision, where we'll expand the worth and commercial side in the festival without losing site in the core concept of high-quality film and effective audience participation," Fellenius states.That concept has shown an incredible one: an worldwide festival getting a powerful focus on Scandinavian and Nordic film.Getting a public audience that earnings 130,000 and one of the world's finest prize handbags -- the Dragon Award for Nordic Film, more vital than $140,000 -- Goteborg, which this year will screen about 450 films from 70 nations -- can be a major player from your economy.Fellenius expects to consider better advantage of by utilizing year-round activities which will include company inside the region's cultural calendar."Our partners hold us in high esteem since there is available a properly-organized brand," according to him. "We are secure in what perform, we generate important and quality film, that is one factor partners want link with."More youthful crowd needs to boost earnings by encouraging year-round marketing and partnership projects, enhance the fest's digital and also on-demand services and develop more media sales."Many organisations desire to be seen while using festival. We could offer options for the both through the 11 occasions from the festival as well as the relaxation of year,In . Fellenius states.It's a vision that's likely to discover a business audience in the city once most broadly known due to its industry and fishing port -- that has become developing a significant presence in film and culture. Competitors FOR NORDIC FILM AWARD"Sons of Norwegian" Director: Jens Lien Country: Norwegian"Avalon" Director: Axel Petersen Country: Sweden"Toy" Director: Mads Matthiesen Country: Denmark"Stars HereInch Director: Saara Cantell Country: Finland"She Mail Snails" Director: Ester Martin Bergsmark Nations: Sweden/Denmark"Either In CaseInch Director: Hafstein Gunnar Sigurdsson Country: Iceland"Flicker" Director: Patrik Eklund Country: Sweden"The Orheim Company" Director: Arild Andresen Country: NorwayFest Traveler: Goteburg Film Festival A 'dragon' getting a high fest too Large prize, diverse program pull in bizzers Arab spring in Sweden Publish and vfx thrive in northern places Contact the number newsroom at news@variety.com